solarpanels.net — five design directions

Placeholder mockups exploring how the home page could lead with the site’s value. Each direction commits to a different hero. Pick the one whose first impression best matches the strategy memo.

  1. Design 01

    Calculator-first

    The payback calculator is the home page. ZIP and monthly bill above the fold, every assumption click-to-expand. Matches the recommended Phase 1 hero.

  2. Design 02

    Map-led

    Project-Sunroof-style hero. A US map invites the visitor to click their location; the calculator surfaces after a place is chosen. Strong for visual learners.

  3. Design 03

    Editorial

    Magazine layout. The 2026 tax-credit guide is the hero, with the calculator embedded mid-article. Bets on top-of-funnel search traffic.

  4. Design 04

    Marketplace

    ZIP-first lookup that lands on installer cards. Closer to EnergySage/SolarReviews. Optimizes for lead conversion at the cost of trust signal.

  5. Design 05

    Data lab

    Panel comparison database is the hero. Dense table, sortable, normalized fields. Aimed at researchers and the long-tail comparison SERP.